tHE Susan Sargen Student Enterprise Program

The Susan Sargen Student Enterprise Program (StEP) is a nationally recognized elementary school program that has shown a marked increase in student engagement, attendance, self-esteem, academic achievement, and also increases educator effectiveness. StEP addresses two key educational needs at an early age: the need for classroom engagement and the need for 21st century skills related to entrepreneurship, critical-thinking, and financial responsibility.

In StEP, elementary students earn school currency for positive behaviors such as completing homework on time, arriving at school on time, showing academic achievement, and good behavior.

The Center provides an on-site school store (virtual store during the pandemic) four times per year, where students have the opportunity to purchase school supplies and novelty items. They can also choose to save their money each quarter and earn interest, or donate to a charity of the school’s choice.

Once the school currency is well established, elementary students switch roles from consumers to producers. Each classroom decides on the type of business venture it wants to create. Students complete job applications and interview for positions within the business.

The annual finale event, Market Madness, draws approximately 1,000 students to the UC campus to showcase their classroom businesses. This unique and fun marketplace provides an opportunity for our young entrepreneurs to sell and buy their custom-made products.

Students in the K-12 classroom are our future economic drivers. It’s important to instill an understanding of fundamental economic and financial skill sets. Many students struggle to see the benefits of going to school and have a hard time making a connection to their future role in the “real-world.” These are skills that will last a lifetime, so the earlier those are developed, the stronger our economy will be.

Here's How StEP Works!

Photos from Market Madness 2024

Here’s a look at the excitement that is Market Madness! More than 1,100 Tristate students join us for the event, the culmination of an exercise in entrepreneurship as part of our Susan Sargen Student Enterprise Program (StEP). The kids formed classroom businesses, deciding on product lines and marketing strategies, and interviewing for leadership roles in their companies. Then they produced hundreds of items to sell to peers at Market Madness, which we staged at Fifth Third Arena, on the campus of the University of Cincinnati. Our volunteers also took the students on a tour of UC’s campus; it’s the first time many of these students have ever visited a university. 

News Coverage of Market Madness from WLWT

Thank You To Our Generous MARKET MADNESS Sponsor, Sycamore Capital!

And thanks to our StEP business partners for 2023-2024!

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