The Economic Impact of Cincinnati Museum Center on Greater Cincinnati

Prepared for: 
Cincinnati Museum Center

Cincinnati Museum Center has a considerable economic impact on the Greater
Cincinnati regional economy. The impact of Cincinnati Museum Center’s spending, its
contracted services, and visitors from outside the region is the subject of this analysis.

What are the economic impacts of Cincinnati Museum Center?

  • Cincinnati Museum Center had a total economic impact of $75.6 million annually
    on the Greater Cincinnati economy in the 2001 fiscal year, which generated $25.7
    million in household income and supported 1,121 full- and part-time jobs in the
    area.
  • The economic impact of Cincinnati Museum Center operations accounts for
    $40.3 million of the total economic impact, which generates $14.9 million in
    household income and supports 609 full- and part-time jobs.
  • Related spending by out-of-town visitors on dining, lodging, etc., accounts for
    another $26.2 million of the total economic impact, which generates $8.0 million in
    household income, and supports 417 full- and part-time jobs.
  • The economic impact of Cincinnati Museum Center capital expenditures
    accounts for the remaining $9.1 million of the total economic impact, which
    generates $2.8 million in household income and supports 95 full- and part-time
    jobs.
  • Together, these economic activities generate $1.9 million annually in income,
    property, and sales tax revenues for Hamilton County, the City of Cincinnati, and
    other taxing jurisdictions within the county.
  • Through attraction of visitors from outside the area and the creation of touring
    exhibits, Cincinnati Museum Center brings $15.1 million in new money into the
    region, replenishing and expanding the Greater Cincinnati economy.

How does the impact of Cincinnati Museum Center compare with that of other activities in Greater Cincinnati?

  • Cincinnati Museum Center is the leading regional cultural attraction and one of
    the top year-round attractions in the Cincinnati area. The impact of Cincinnati
    Museum Center is greater than or comparable to other popular year-round
    attractions such as the Cincinnati Zoo and the Newport Aquarium.
  • Total attendance recorded in the 2001 fiscal year at the three museums and the
    OMNIMAX® Theater was 1.47 million, which places it among the top five regional
    recreational attractions.

Are there other impacts not measured by this study?

  • This economic impact study does not measure non-economic benefits, but
    adheres to accepted methods of analyzing regional economic impacts. While such
    an approach will miss some advantages that Cincinnati Museum Center provides, it
    provides conservative estimates and minimizes the chances of overstating the
    actual impact.
  • Cincinnati Museum Center makes a significant contribution to the vitality of the
    downtown area. Because it is located in the heart of Cincinnati, spending by
    Cincinnati Museum Center, as well as by both out-of-town and local visitors, is
    concentrated in the urban core. And the concentration of this spending results in a
    similar concentration of the jobs generated.
  • The presence of Cincinnati Museum Center contributes to the attractiveness of
    the Cincinnati area as a place to live and do business. It also contributes to the
    area’s high scores in a wide variety of systems for rating places.

Cincinnati Museum Center also produces benefits such as enhanced education for local
students when classes attend the museum