Analysis of the 2005 Cincinnati International Wine Festival
Demographics
- The median income of those who attended is $90,000.
- Most are age 35 to 59, but 28% are under 35 (young professionals)
and 7% are age 60 and over. - 22% are visitors from outside the metropolitan area.
Wine Festival Influence
- 93% say they plan to purchase wine they saw or tasted at the Wine
Festival. - 84% plan to spend more money on wine as a result of the Wine
Festival.
Impact on Downtown
- Combined, those who attended and winery staff purchased 790 room
nights in conjunction with the Wine Festival. - Altogether, they spent over $400,000 at local hotels, restaurants, and
retailers.
Economic Impact
- The economic impact on downtown Cincinnati of new spending in the
downtown area comes to nearly $725,000. - The overall economic impact of the Wine Festival on the metropolitan
area is almost $1.24 million.
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