Sex, Money and other Tough Issues

November 6, 2009

Business Courier

Doug Bolton, Publisher

National children's financial literacy book author Neale Godfrey brought her regular message of "our children are financially illiterate" to town recently in celebrating the success of the University of Cincinnati’s Economics Center for Education & Research.

UC's economics center is at the forefront of what should be a national move to teach more economics in high schools and Godfrey lauded founder George Vredeveld at his center’s annual meeting for leading the way.

The Economics Center played a major role in designing and getting passed legislation in Ohio requiring financial literacy for high school students - one of 18 states to do so - beginning with the 2014 graduating class. The center has helped Ohio school districts prepare to meet the legislation's minimum requirements and hopes to do more in this area in the coming year.

"What the economics center did 30 years ago was important," Godfrey said at the Queen City Club. “It’s essential today. Most states don't have a George and his team. You do. You just need to decide how to move forward."

Most business people know Vredeveld and his center for their economic studies, like the controversial one it completed for Issue 3. But the $600,000 generated from such studies is less than a fourth of the center's total annual income. Its biggest and most important revenue sources come from engaging students and empowering education on financial topics, and the center is gearing up for more expansion in this space.