Grant’s Lick school mixes business with history

Grant’s Lick Elementary School students aren’t just learning history, they’re selling it.

Students, in a cooperative effort with the University of Cincinnati’s College of Business Student Enterprise Program (StEP), made their own history-inspired products and devised marketing campaigns complete with video commercials to make a sale at the school’s March 24 American history festival.

Grant's Lick Elementary School kindergartner Landen Bain, left, waits as his classmate Alex Leicht marks an "X" or two off the points card he has to buy items like the salt water taffy candy next to him on the table during the school's American History Festival Thursday, March 24. Chris Mayhew/Staff

Students performed some of their commercials and a dance number during a school assembly March 23, and during a performance at the Cincinnati Museum Center later that same evening.

“This is of course icing on the cake for the students to be able to buy and sell products,” said Val Krugh, director of UC’s StEP program on the day of the history festival at the school.

The StEP program is in its second year partnering with Grant’s Lick. The school is one of the program’s best partners because the school embraces a project-based thinking that allows for “thinking outside of the box” to happen, Krugh said.

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