Coffee shop teaches lessons

December 12, 2010

Offering various coffees from around the world for a good cause, 20 kids are learning what it takes to run a business.

They're sixth-graders running the Palazzo de Caffe shop at Dater Montessori Elementary School in Westwood.

The program, which runs from September through May, is in its second year and is organized by the Economics Center's Student Enterprise Program at the University of Cincinnati.

Parents and teachers can buy coffee from 8:45 to 9:15 a.m. Monday through Friday. Students are donating 50 cents from every $1 cup to a local nonprofit group they'll select by April. The shop offers coffee from the U.S., Kenya, Costa Rica and Colombia - plus tea, hot chocolate, cookies and doughnuts.

"By learning about globalization, they also learn about life and business," program director Val Krugh says.

The students worked with Coffee Emporium as their coffee provider.

The young entrepreneurs hope to raise $2,000 in profits this year, about $300 more than last year. They're beefing up marketing tactics, including offering "Holiday Gift Bags" of whole bean and ground coffee for $10 a bag

They also launched a loyalty card program, allowing coffee lovers to pay $15 for 20 cups of their favorite blend.