“How the Economy Works” Seminar - Instructional Materials Publishing Industry: A Closer Look
University Course Title:
American Industry for Teachers
University Course Number:
22-ECED-646
Short Description:
Take a closer look at the educational publishing industry through the history, operations, and issues facing Cincinnati-based South-Western Cengage Learning. Spend the day with representatives of South-Western to learn about the structure of the company, the global textbook publishing industry, marketing, new technologies, careers in publishing, and much more.
Session topics will include…
• Publishing Careers
• Product Development
• Manufacturing, Art, & Design
• Marketing Strategies
• Technology for the Classroom
• Legal Issues
This program is presented by the Great Oaks Career Development Program and the Economics Center for Education and Research, University of Cincinnati, in a special partnership with the South-Western Cengage Learning. Space is limited, so register early!
Grade Level:
All
Graduate Credit Available:
Yes Online or In Person:
In person
Contact Phone:
513-556-2951 Instructor:
Contact Person:
Printer-friendly version
Send to friend
