“How the Economy Works” Seminar - Instructional Materials Publishing Industry: A Closer Look

University Course Title: 
American Industry for Teachers
University Course Number: 
22-ECED-646
Short Description: 

Take a closer look at the educational publishing industry through the history, operations, and issues facing Cincinnati-based South-Western Cengage Learning. Spend the day with representatives of South-Western to learn about the structure of the company, the global textbook publishing industry, marketing, new technologies, careers in publishing, and much more.

Session topics will include…

• Publishing Careers
• Product Development
• Manufacturing, Art, & Design
• Marketing Strategies
• Technology for the Classroom
• Legal Issues

This program is presented by the Great Oaks Career Development Program and the Economics Center for Education and Research, University of Cincinnati, in a special partnership with the South-Western Cengage Learning. Space is limited, so register early!

Grade Level: 
All
Graduate Credit Available: 
Yes
Online or In Person: 
In person
Contact Phone: 
513-556-2951
Instructor: 
Contact Person: